Overview


Marketing management is “planning, organising, controlling and implementing of marketing programs, policies, strategies and tactics designed to create and satisfy the demand for the firms’ product offerings or services as a means of generating an acceptable profit.”

It deals with creating and regulating the demand and providing goods to customers for which they are willing to pay a price worth their value.

Marketing Management performs all managerial functions in the field of marketing. Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. It has to implement a marketing programme and evaluate continuously the effectiveness of marketing-mix. It has to remove the deficiencies observed in the actual execution of marketing plans, policies, and procedures. It looks after the marketing system of the enterprise.

Eligibility Criteria

1. Criteria of Number of subjects in 10+2 Exams.

10+2 or its equivalent examination must be passed with a minimum of 5 subjects (equivalence as defined BCEE-2020).

2. Criteria of Minimum Educational Qualification and Year of Passing.

The 10+2 examination must be passed in years 2018, 2019 or 2020.

3. Criteria of Subjects and Marks in 10+2 Exams.

(a) The candidate must obtain a minimum of 50% aggregate marks in 12th.

4. Brainztorm Common Entrance Examination (BCEE) – 2020 Qualification.

Candidates who fulfill the eligibility as above, shall be required to qualify in BCEE-2020.

Fee Structure

  • Enrollment Fee: 2100/- INR (One Time)
  • Annual Tuition Fee: 75000/- INR (It may vary according to study center)

Method Of Teaching / Examination

The teaching methods involve two primary complementary processes: learning and teaching students learns by utilizing different mediums such as hearing (by attending classroom lectures) and seeing and by applying different methods such as practical, memorizing, visualizing or logically understanding. Once the delivering ends, our experienced faculty of IIM & from reputed B-Schools instruct by utilizing different approaches: visual or auditory, face-to-face or online, theoretical delivery or practical demonstration and so on.
Apart from lectures and seminars the students are involved in a range of exercises with the aim of learning how to use certain kinds of methods, materials and techniques.

Syllabus

coming soon

Job Opportunity

Job Opportunities for Marketing Management
  • Marketing Manager.
  • Marketing Research Analyst.
  • Advertising or Promotions Manager.
  • Social Media Manager.
  • Product/Brand Manager.
  • Media Planner.
  • Sales Manager.
  • Public Relations Specialist.