Overview


MBA in Digital Marketing is a 2 years full time graduate course which is divided into 4 semesters. Digital marketing is the promotion of brands or products via one or more forms of digital media.

This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data, and digital engineering and analytics. This program in digital marketing provides students with the technical foundation and digital literacy necessary to market goods and services on the internet. While they enrolled in one of these programs, they will learn how to implement, plan, and evaluate digital marketing strategies.

The curriculum provides vast learning which helps students to become better future marketing managers and ace in this field. Some of the things that you learn in this course are:


·         Market Research and Analysis

·         Selling

·         Pricing

·         Advertising

·         Product Designing

·         Presentation

·         Communication


Eligibility Criteria

  • Candidates must pass Graduation from a recognized educational Institute/University.
  • Minimum 50% marks are required at graduation level.
  • Candidates from all streams are eligible to apply.
  • There is no work experience required for the course. However, students with work experience can also apply. 
  • A candidate shall be required to qualify Brainztorm Common Entrance Examination (BCEE) – 2020

Fee Structure

  • Enrollment Fee: 2100/- INR (One Time)
  • Annual Tuition Fee: 150,000/- INR (It may vary according to study center)

Method Of Teaching / Examination

The teaching methods involve two primary complementary processes: learning and teaching students to learn by utilizing different mediums such as hearing (by attending classroom lectures) and seeing and by applying different methods such as practical, memorizing, visualizing, or logical understanding. Once the delivery ends, our experienced faculty of IIM & from reputed B-Schools instruct by utilizing different approaches: visual or auditory, face-to-face or online, theoretical delivery or practical demonstration, and so on.
Apart from lectures and seminars, the students are involved in a range of exercises with the aim of learning how to use certain kinds of methods, materials, and techniques.

Syllabus

coming soon

Job Opportunity

Students graduating with a BBA can hope to get employed in junior executive positions of a non-technical nature and would be assisting middle and senior managers. The areas of potential employment include back office operations, call centre operations, customer relations, sales, accounts and finance, pay roll management, time office management, market analysis, and HR analysis.

An MBA Graduate with Specialization in Marketing can be assigned any of the following roles in an organization:


·         Marketing Manager

·         Business Development Manager

·         Area Sales Manager

·         Business Development Executive

·         Regional Sales Manager

·         Brand Manager

·         Market Research Analyst

·         Media Planner